Unscripted Talk from Marketing Professionals Join us each week to listen to what the brightest minds locally have to say about business, life and marketing. This Weeks Guest Jim Cooper Listen Now Our Latest Episodes Jim Cooper If you love something and you're passionate, you can't help but be good at it. Jim Cooper, CMO/Partner at FIG Marketing talks about the growth, success and culture of FIG Marketing, a leading IMO (Independent Marketing Organization) in the independent advisory world. Sally Frank You need to educate. Sally talks about educating in marketing and positioning yourself as a trusted advisor. Diona Kidd It's something you value after but you'll see it in the beginning. Diona takes us through her agency deliverables. We really want to look at the impact on the business. It's all about the numbers. Are we driving the right traffic and is that converting. Danielle Ferguson Our website makes the most impact. Danielle talks about her marketing background, and the impact her website makes from an organic standpoint. SEO is big for them and getting the buyer into their funnel. Melody Callaway If you're not creating original content, you're missing the boat. Melody Callaway joins us to discus the power of producing original content. Discover how 89% of IT buyers are using thought leadership in that first phase.