As Director of Marketing at AvidXchange, Haley trains, manages, and mentors the marketing campaign team and oversees the B2B integrated marketing strategy with the aim of acquiring new business and retaining customers. She oversees end-to-end partner marketing strategy for strategic partners and the VAR channel and analyzes campaign effectiveness to maximize marketing ROI to achieve sales goals within the given marketing budget. She also develops and assists programs with quantifiable objectives to measure ROI results.
