Melody Callaway is the Head of America’s Marketing for Capco. An award-winning public relations professional, Callaway specializes in helping organizations build thought leadership and marketing programs from the ground up. With an outstanding record of success in business-to-business and business-to-consumer markets, she’s helped companies including Sun Microsystems, Ground Work Open Source and Polycom, Inc., formulate external branding strategies that make them stand out from the competition. Working cross-industry, she has led public relations programs in financial services, insurance, capital markets, telecommunications, mobile gaming, healthcare, enterprise software and semiconductor industries. In her most recent role she led Financial Services marketing and Thought Leadership for NTT DATA.